In 2022 YouTube joined the annual “Upfronts” week and hosted Brandcast at the Imperial Theater in NYC. Our agency was tasked with designing the front-of-house guest experience, which included: exterior & interior graphics, wayfinding, billboards & wild postings, FOH environmental design, concession stands, BA uniforms, and audience snack boxes.
Agency: Good Sense & Co.
Role: Creative Direction, FOH Environmental Design & Packaging Design
Photographers: Andrew Federman & Nina Westervelt
Working closely with Brooklyn-based caterer Pixie Scout, we developed recipes and designed packaging for a delicious audience snack box.
Snack Box Styling: Caroline Dorn
Photographer: Andrew Federman