Mazda hosted over 100 media members at their first-ever immersive drive program in 2023.

As their experiential partner we curated four exhilarating drive routes between SF and Sonoma that would highlight the CX-90’s premium features, exceptional handling, and the picturesque scenery of California’s wine country.

Every touchpoint of the media’s experience was considered - from flights and accommodations to nightly receptions. We also transformed a Sonoma residence into an idealized Mazda residence; curating furniture, artwork, decor, and even high-end roadbikes in the two-car garage.

Agency
Set Creative

Video
Bluechip Media

Director
Paul Nihipali Jr.