Mazda CX-90 Drive Program — Michelle Bablo

Mazda CX-90 Drive Program

A regional media event in San Francisco for Mazda’s all-new CX90 SUV.

Our task was to provide US and Canadian media with proof points on the CX90 as a luxury competitor - emphasizing powerful & responsive performance, distinctive design & intuitive technology. The event featured:

Brief technical presentations filmed & presented in an intimate & engaging way.
Driving experiences optimized for content capture & vehicle performance.
Hospitality & experiential touchpoints including lunch at a brand-aligned residence.

Agency
Set Creative

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