An innovative press event for Lyft’s self-driving car pilot program.

To help educate media on Lyft’s vision for the future of transportation we created experiential touchpoints and a panel discussion. And in lieu of having an active AV pilot to showcase at our event, we collaborated with design studio Snarkitecture to create a one-of-a-kind AV model. Guests walked away with a deeper understanding of Lyft’s self-driving program and how it could lead to greener greener cities and more opportunity for human connection.

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