Lyft Lounge at The Emmys

In 2019 Lyft was the official ride-share of the Television Academy and the Emmys. As part of this partnership, Lyft sponsored an outdoor lounge for entertainment and industry attendees to enjoy while they wait for their rides to the Emmy’s afterparties and events.

Lyft asked us to create a concept for an upscale and up leveled version of a Lyft pickup experience. One that not only fulfills a functional purpose as a lounge, but also offers an experiential environment that gets attendees buzzing and increases post-event interactions on social.

Credits: Agency | We're Magnetic
Role: Event Experience Director: Concept, Strategy, Art Direction, Design & Styling