BlackBerry Key2 Launch

On June 7, 2018, press and media were invited to a private launch event where BlackBerry announced the new Key2 device, explained key product features, and discussed the future of BlackBerry Mobile. After a big reveal moment, attendees were invited into a product gallery where they could experience the device first-hand and treat themselves to a catering spread with La Colombe coffee. The next day, the space opened to consumers and we hosted happy hours, DJ sets & several celebrities dropped in for meet & greets and programming involving the new Key2 device.

Credits: Agency | We're Magnetic
Role: Event Experience Director: Concept, Strategy, Art Direction, Programming